Digital subscriptions environment for Äripäev to sell publications from a single source
ÄRIPÄEV AS
Software Development
Objectives of the project
  • To create a single environment for selling publications of Äripäev
  • To share information and promotion campaigns concurrently across all Äripäev theme websites
  • To enable personalized additional product recommendations according to the customer´s preference
Solution
  • Technology used: .NET, MS SQL
  • Customized nopCommerce software development
  • Interfaces with the in-house databases and systems of Äripäev

aripaev.ee is a business media portal, one of the most visited websites in Estonia. Newspaper Äripäev is published already since year 1989. The company today is issuing altogether three newspapers, numerous books, manuals, newsletters, and organizing business conferences. Owner of Äripäev is the largest Nordic media group Bonnier.
Uptime is Äripäev´s development partner since 1994.

Äripäev wanted to implement the software that would better manage the process of purchase and sales of their publications. Many of today´s consumers prefer to control the process of buying the products and services they need, so it is important to provide the self-service possibility.

Uptime developed a user-friendly web shop that enables Äripäev to offer their publications for sale conveniently and from a single source. We used a template software Nop Commerce and customized it to the specific needs and requirements. The customer is directed to finalize their purchase in the web shop´s shopping basket from all of Äripäev´s sites and theme webs via interfaces.
Depending on the customer´s purchase, system can recommend additional products that might be of interest. This will also give Äripäev an opportunity to learn more about their clients and their shopping preferences.

We develop the e-commerce environment continually with additional product categories, while improving the reliability and user experience of the system.

"Media business is vigorously moving to web and it is crucial, that issued paid content is accessible for the customers 24/7.
Uptime´s offer supported our vision of the modern e-commerce solution. It is important to realize that a web-shop is never fully completed and you can only have a common journey to develop such business-critical information system with the partner whom you know very well. "
Toomas Truuverk
Deputy Director General